Use the holidays to up. your social media game

Social media posts featuring videos get 12 times as many shares as content without a clip.

It’s that time of year again small business boys and girls: time for Santa to make a list and check it twice.

Yes, but for us, with the holidays around the corner, it’s also time to up our social media game.

Indeed (and needless to say), with the online pivot that resulted from COVID, the name of the game now is online sales, and one of the best ways to increase those is from our social sites. The good news is that having a robust holiday social media presence need not be that difficult or time consuming.

Here are a few of the best hacks with the best return on your time investment:

Utilize video

People watch a lot of videos online, period. The stats don’t lie: