Mobile apps evolve quickly, and sodoes the process of building and launching one. While certain aspects of the app development process stay the same (for instance, market research will always be in vogue), it pays to remain attuned to the changing best practices around launching an app.
In this article, let’s review some insights and best practices for launching a mobile app in 2022.
Differentiation: Primary and Secondary Market Research
Let’s assume, for the sake of brevity, that you already have an idea. The next thing for you to do is differentiate your idea from the scores of other mobile apps on the market. There are an estimated 2.87 million apps available for download on the Google App store currently; the success of yours hinges on ascertaining its unique value.
As part of the differentiation process, conduct market research. Secondary market research is the easier and less expensive process, but, budget permitting, you should also consider primary research. Consult this authoritative BDC guide to market research for 2022 best practices (and what to avoid).
Scoping and Definition: The Big (and Little) Picture
“Scoping” your project is a relatively new process, and not all developers pay close enough attention to it (if at all). Below, we emphasize the importance of thorough, collaborative mobile app development companies and that’s especially true for the scoping process.
Alongside a thoughtful app development team, define your app according to the big – and little – picture. Start with broad, bird’s-eye-view questions concerning the concept (is it entirely new, or building off of an existing concept) and the minimum viable product (the app’s core function). From there, narrow your scope slightly to consider time (when will you launch?) and place (is your app region-specific?). Next, consider platforms (iOS, Android or cross-platform functionality).
Finally, you can zero in on the user. Who are they, where do they live, and what are their goals and pain points? As you work alongside developers, you can use these insights to guide everything from design to budget.
Monetization: What Are Your Options?
Monetization strategies have evolved alongside mobile apps. It’s more complicated than simply choosing a direct revenue model and calling it a day. You can choose:
Free, with in-app purchases
Free with subscription
Data monetization, etc.
Ideally, you should tailor your revenue model to your target users. You can find several resources online about choosing the right revenue strategy. But the best way to decide on a monetization strategy is through discussions with your app developer. Which leads to the final point…
Development: The Value of Finding the Right Partnership
The development process is about more than design and architecture. Ideally, it should be an end-to-end journey toward a successful launch, encompassing discovery, strategy, research, design, testing, marketing and maintenance.
A good app development company won’t just passively create your product; they will bring to bear their intimate knowledge of product strategy in the current app market to ensure that you are making a viable product. Don’t cut corners when looking for an app development partner. Take your time, do your research, read reviews, scour portfolios, and choose a partner that will work with you.
If you’re looking to make your mobile app dream a reality in 2022, follow these straightforward pieces of advice.