For any brand, it is important to connect its product or service with its potential customers. So, they market their brand, products, and services. The world is going digital. Brands have started moving budgets from offline marketing platforms to their online counterparts. The demand for digital marketing professionals will only increase. Are you a traditional marketer who wishes to upskill? Or do you wish to become a digital marketer?
The best Digital Marketing courses in the UK are:
University of Nottingham
QS World Ranking: 99
According to The Guardian University Guide 2021, this public research university is ranked 38th in the UK. You can pursue the MSc course in Digital Marketing that this university offers. The course was created by partnering with the CIM (Chartered Institute of Marketing) and offers you an up-to-date understanding of the ever-evolving Digital Marketing industry. Nottingham Business School is accredited by both AACSB and EQUIS.
University of Sheffield
QS World Ranking: 93
According to The Guardian University Guide 2021, this public research university is ranked 31st in the UK. The University of Sheffield offers a full-time BA (Honors) course in Digital Marketing and a full-time MA course in Digital Marketing and Social Media. The curriculum focuses on the latest digital marketing modules. However, it is the faculty’s desire to improve your critical thinking and problem solving that prepares you to face real-life problems with ease. Sheffield Business School, the business school conducting these courses, is accredited by the AACSB (Association to Advance Collegiate Schools of Business.)
University of Leeds
QS World Ranking: 91
According to The Guardian University Guide 2021, this public university is ranked 18th in the UK. You have the option to pursue either the BA course in Digital Media or the MA course in Advertising and Marketing. After doing the BA course, you can build a solid career in content writing, online marketing, digital advertising, e-commerce, graphic design, or web design. Some of the alumni have gone on to build successful careers in globally renowned organizations such as the BBC, The Guardian, and M&C Saatchi. The MA course is accredited by the CIM. The Global and Strategic Marketing Research Centre is the university’s established center of excellence for research work. The university interacts with companies and their decision-makers from all over the world.
- Lancaster University
QS World Ranking: 135
According to The Guardian University Guide 2021, this collegiate public research university is ranked 10th in the UK. Lancaster University’s Marketing department is the first-ever marketing department to be established in the UK. More than 90% of students have marketing jobs at nationally recognized advertising and marketing agencies and corporations. You can pursue BSc and MSc courses to learn Digital Marketing at Lancaster University. The list of courses that include Digital Marketing in the curriculum are:
1. Marketing BSc Hons
2. Marketing MSc
3. Advanced Marketing Management MSc
4. Digital Business, Innovation and Management MSc
- University of Warwick
QS World Ranking: 62
According to The Guardian University Guide 2021, the University of Warwick is ranked 8th in the UK. You can learn a lot about Digital Marketing from the MSc program it offers in Marketing & Strategy. This dual-focus course is ideal if you have some background in Marketing and/or Strategy. The knowledgeable faculty will teach you a lot about the theoretical knowledge of Digital Marketing. The course will equip you with practical solutions to the real-life problems you may experience on an internship/job.After you complete your course, you can join a marketing agency or a brand in one of the following roles:
1. Account Manager
2. Customer Experience Management
3. Digital Marketing Executive/Manager
4. Marketing Analyst
5. Marketing Communications Manager
6. Social Media Marketing Specialist
7. SEO Specialist
8. SEM / PPC Executive
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