We’ve all heard the lamentations over the Steam Deck’s fan whine. But waking up this morning to news of people MacGyvering their Steam Decks with electrical tape is slightly worrying me. Hey, go ahead if you’re feeling brave. It’s just that, perhaps there are more elegant solutions out there—or at least there could be soon.
Once upon a time, social media platforms were like jet fuel for consumer brands: You could pour a reasonable amount of money into a hypertargeted ad campaign and watch your revenue skyrocket. That moment has passed.
The cost to acquire new customers on social media has risen dramatically: In the second quarter of 2021, the